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Fans Aren’t Just Watching—They’re Investing
At DealMaker Sports, we’re transforming sports finance. Our platform empowers teams, leagues, athlete-led businesses, and collectives to raise capital directly from their fans—building loyalty, unlocking new capital, and putting the power of ownership in the hands of the community. From pro teams to NIL collectives to athlete-founded brands, we help you turn community into capital—and capital into community.
DealMaker by the numbers:
900+
Capital raises on our platform
$2.2B
Raised by customers
1.5M
Investments processed from 150+ countries
The Industry is Evolving
Sports is undergoing major upheaval as streaming services disrupt the traditional regional model. Market share is up for grabs as 26 new leagues have opened over the past decade to capitalize on increased consumption. Savvy teams are rapidly adopting the fan ownership to create 83% more fan engagement and create a recurring source of capital.
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1963
Bundesliga's fan ownership model established (Germany)
2000
Fantasy sports increases fan engagement and metric tracking
2012
MAN U Becomes publicly traded to increase access to capital
2018
Sports betting becomes legal in the US
2020
Perk platforms like Socios become popular
2021
GB Packers Raises $65M from fans
2022
Wrexham Ryan Reynolds leverages star power and docuseries to increase valuation 300%
2024
Oakland Ballers Wants to build fan owned team, raises $1.2 from community
2024
NFL approves private equity ownership
2024
Real Madrid Changing structure so members own the team
Fan-Led Capital Benefits
How it Works
The Next NIL Wave
🚀 Introducing the New Era of NIL:
The NIL era is evolving—and DealMaker Sports is leading the charge. Our platform helps collectives raise capital not only to support athletes, but also to reinvest in the colleges that shaped their journeys.
Raise Capital for Athletes & Collectives – Let passionate alumni and fans directly fund the future of their favorite college athletes.
Give back a portion of the funds raised to the colleges by leveraging their name, image, and likeness (NIL) for even greater impact.
Engage Fans as Stakeholders – Turn supporters into investors, strengthening their connection to the teams and athletes they love.
See some of our case studies here.
Join the Sports Investment Revolution
From NIL collectives to professional franchises and emerging leagues, DealMaker Sports is shaping the future of sports finance.
Book a conversation to find out if you are sitting on untapped fan capital:
