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Fan-Led is the Future of Sports
At DealMaker Sports, we’re revolutionizing sports finance. We help teams, leagues, athlete-owned businesses, and collectives raise capital while engaging fans like never before. Whether you're a pro franchise, a NIL collective, or an emerging league or team, our technology powers your capital raise efficiently, compliantly, and at scale, putting your brand and your fans first.
DealMaker by the numbers:
900+
Capital raises on our platform
$2.2B
Capital raised using our platform
1.5M
Investments processed from 150+ countries
The Industry is Evolving
Sports is undergoing major upheaval as streaming services disrupt the traditional regional model. Market share is up for grabs as 26 new leagues have opened over the past decade to capitalize on increased consumption. Savvy teams are rapidly adopting the fan ownership to create 83% more fan engagement and create a recurring source of capital.
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1963
Bundesliga's fan ownership model established (Germany)
2000
Fantasy sports increases fan engagement and metric tracking
2012
MAN U Becomes publicly traded to increase access to capital
2018
Sports betting becomes legal in the US
2020
Perk platforms like Socios become popular
2021
GB Packers Raises $65M from fans
2022
Wrexham Ryan Reynolds leverages star power and docuseries to increase valuation 300%
2024
Oakland Ballers Wants to build fan owned team, raises $1.2 from community
2024
NFL approves private equity ownership
2024
Real Madrid Changing structure so members own the team
How does it work?
NIL² (NIL Squared)
🚀 Introducing NIL²: Amplifying the Power of NIL Ambition. Powering Growth.
The NIL era is evolving—and DealMaker Sports is leading the way with NIL² (NIL Squared), where collectives raise capital to not only support athletes but also give back to the colleges that built their brands.
Raise Capital for Athletes & Collectives – Let passionate alumni and fans directly fund the future of their favorite college athletes.
Fuel Schools with NIL² – Give back a portion of the funds raised to the colleges by leveraging their name, image, and likeness (NIL) for even greater impact.
Engage Fans as Stakeholders – Turn supporters into investors, strengthening their connection to the teams and athletes they love.
See some of our case studies here.
Join the Sports Investment Revolution
From NIL collectives to professional franchises and emerging leagues, DealMaker Sports is shaping the future of sports finance.
Book a conversation to find out if you are sitting on untapped fan capital:
