Miso Robotics “Wasted No Time” in Their Self-Hosted Raise

Company Background

Miso Robotics was one of the first companies to come out of Wavemaker Labs. Born from a bet between the Co-Founder of Miso Robotics and the Chief Executive Officer of Cali Group that a robot could not be built to flip a burger, Miso is on a mission to make restaurant operations safer, easier, and friendlier.

Ben Liebling joined Wavemaker Labs as a Director and has been able to see the company's fast growth first hand. Thanks to efficient capital raising executed in lockstep alongside technological innovation, the company has thrived and continues to grow rapidly.

The Challenge

"We had conducted previous fundraising rounds on other platforms in the past, and what we were looking for was to test this idea of white-labelling a crowdfunding solution. DealMaker gave us a really great opportunity to do that for Miso Robotics," Ben explains. "We knew that investors were eager and we needed a solution that was the right fit for our growth."

After some early success with equity crowdfunding, Miso Robotics was eager to take their offerings to a new level. They had already explored other capital raising solutions and were eager to increase their digital marketing investment. The underlying data to support this has traditionally been hard to come by. They decided the best thing to do was to move to a self-hosted solution powered by DealMaker.

DealMaker's Solution

Ben knew that Miso Robotics needed a strong solution to kick off their capital raising the right way. Without investments in the company, Miso Robotics would not have been able to develop new lines of products or continue to build and grow their business.

That's why it was important for the company to acquire investors in new ways. Jon Stidd Co-Founder and CEO of Ridge Growth Agency, leads the digital marketing powering Miso's investor acquisition.

"Thanks to DealMaker, Miso Robotics was able to acquire investors in new ways. We channeled everything through digital marketing and data driven acquisition."

"DealMaker lets us see exactly how many leads we have, and we are able to target our investors directly. We knew what was working and what wasn't with our marketing efforts, that level of data granularity helped us market to the right people."

Impact & Results

DealMaker granted Miso Robotics the power to grow their investor list all on their own. Miso Robotics opted to increase their investment in digital marketing efforts thanks to DealMaker's advanced analytics, and as a result they saw an 68% increase of their ticket size offerings in comparison to the solutions they used prior to DealMaker.

DealMaker also had the added advantage of being extremely cost effective, thus allowing the company to focus on other more pertinent business challenges.

"Throughout our raise we were able to work with DealMaker in updating the subscription process to reflect dynamic changes to the offering. The team was also able to work with us and advise on what we should be doing with their internal experts," Ben explains. "This is really what has brought us back to working with DealMaker again and again, having that ability to make changes quickly with agility and having the team by our side advising during those times made it so that no time was ever wasted."