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Revolutionizing Cleantech Capital: Inside EnergyX’s $75M Raise with DealMaker
January 24, 2025
EnergyX is at the forefront of clean energy innovation, developing groundbreaking technologies for lithium extraction and battery storage—key components in the global transition to renewable energy. Founded by Teague Egan, EnergyX’s mission is to accelerate the electrification of the world’s energy systems by solving critical bottlenecks in the lithium supply chain.
That vision has captured the attention of retail and institutional investors alike, creating an entirely new playbook for cleantech capital-raising. With an impressive $88+ million raised from retail investors—including a record-breaking $75 million raise the company just closed—EnergyX is the cleantech trailblazer in direct-to-investor capital.
Capital-Raising Challenges in Cleantech
When Teague Egan founded EnergyX, he faced a challenge most founders are all too familiar with.
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In the early days, when I was going to these venture capitalists, they would just try to beat me down and say, 'Your company is not worth $50 million. It's worth $30 million. And we want two board seats, and we want all this control.' That's ultimately not the path that I wanted as an entrepreneur and a founder.
Teague sought a better path—and found it in retail capital, where thousands of cleantech enthusiasts were ready to invest in the EnergyX mission. Today, EnergyX stands as one of cleantech’s biggest success stories, having raised $75 million in its latest Regulation A+ offering, powered by DealMaker.
A Platform Built for Scale and Success
DealMaker offered EnergyX the tools and flexibility to raise capital the way they envisioned.
- A cohesive brand experience: With DealMaker, EnergyX had full creative control of their raise—from the offering page to the checkout flow and more.
- Investor acquisition: Data-driven investor acquisition campaigns allowed EnergyX to target cleantech investors with their offering.
- Seamless checkout: A streamlined investment flow allowed for quick conversions from mobile phones, so leads could go from “interested” to “invested” no matter where they were.
- Investor relations and communications: DealMaker's CRM capabilities allowed EnergyX to nurture investor leads with targeted communications.
These features weren’t just "nice-to-haves"—they were non-negotiables for the EnergyX team. They had a clear vision for their capital raise from the very beginning, and needed to partner with a platform that would go to any length to make that vision a reality.
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DealMaker really went above and beyond to be a true partner to us. When we had suggestions, they implemented them. When we had questions, they answered them. They were constantly working to maximize our success.
EnergyX’s Record-Breaking $75M Round
By 2023, EnergyX was ready to go bigger. This time, their sights were set on the maximum annual limit allowed under Reg A: $75 million. Following their previous formula for success, they engaged DealMaker to power the raise itself, and its in-house marketing agency, DealMaker Reach, to act as its investor acquisition engine.
DealMaker Reach: A Game-Changing Growth Engine for EnergyX’s Campaign
DealMaker Reach played a pivotal role in EnergyX’s raise, leveraging data-driven strategies and high-impact marketing efforts to achieve exceptional results. Here are a few of the things that worked particularly well for EnergyX’s campaign:
- Community Engagement: Through its previous funding rounds, EnergyX amassed a large community of investors and followers, which is a strategic asset in following raises. With DealMaker’s CRM capabilities, EnergyX launched email and SMS communications to let the community know about the new funding round.
- Multichannel Performance: Reach optimized multiple ad platforms for both prospecting and remarketing. Notably, YouTube remarketing delivered an extraordinary 21.24X ROAS, while partnerships with publishers like 1440 Media, Morning Brew, and Sherwood Media added substantial traction, driving over $50 million in combined funding.
- Webinars as Converters: Reach leaned heavily on live webinars throughout the campaign. Their 10 total sessions attracted nearly 10,000 registrants, with 35.8% average attendance. These sessions were responsible for more than $4.3 million.
Seamless Support for Record-Breaking Results
EnergyX’s Chief Marketing Officer, Kellee Khalil, highlights the critical role DealMaker’s customer support played in their success.
“Something that made a world of difference launching something of this scale: the customer service was phenomenal. It was available at all times—it was really, truly first-class service. You guys worked with us on a 1:1 relationship. It’s personal, and when you’re working through something new, to be able to pick up the phone and have someone there to answer it made a huge impact on the success of our campaign. It’s something you don’t find with a lot of companies. Having worked with other platforms, this was a big differentiator.”
How Retail Capital Continues to Fuel EnergyX’s Growth
For EnergyX, raising from retail investors is about much more than just capital. By opening the door for everyday investors to participate in their funding round, EnergyX has tapped into the massive, passionate cleantech community in a new way. In the process, they’ve built a loyal community of their own—an army of supercharged fan-owners who continue to support the business in myriad ways.
“Having an investor base of 40,000 is a pretty cool marketing tactic,” says Teague. “We just had an incredible front-page profile last week, and now we have 40,000 people sharing that because they’re excited to be an investor in this company.”
Retail Capital 🤝 Institutional Capital
EnergyX’s success didn’t stop with retail investors. Their successful online raises were part of what helped them attract major institutional partners, including General Motors, Posco Holdings, and the U.S. Department of Energy. According to Teague, the freedom to set his own terms—including valuation—in the earliest stages of his capital-raising journey was critical.
“We’ve just completed our last crowdfunding round, which will probably set the valuation for a forthcoming institutional round. You could view that as a strategic advantage. It really helps justify to our institutional investors the valuation that the market believes the company is worth.”
Real Growth Funded by Real People
EnergyX’s historic Reg A closed in October 2024. That same month, the company celebrated the grand opening of a new 40,000-square-foot headquarters in Austin, Texas—a testament to what’s possible with a diversified capital-raising strategy. Dozens of passionate investors attended the ribbon cutting ceremony—many of whom had invested more than once.
Today, EnergyX continues to innovate, with plans to expand their investor base and scale their impact in cleantech. Teague sees this as just the beginning.
“Retail investing, I think, is a huge breakthrough for the whole financial market,” he says. “It’s a disruptor to the status quo of how companies like us are able to raise capital. And that’s with great thanks to Rebecca and the whole DealMaker team.”
Direct-to-Investor Capital: Cleantech’s Catalyst
EnergyX’s story is proof that retail capital can transform how cleantech companies grow. DealMaker’s technology and expertise empower founders to take control of their capital raises, connect directly with investors, and build a foundation for long-term success.
Are you ready to follow in EnergyX’s footsteps? Let DealMaker help you unlock the power of retail capital and take your company to the next level.
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