Investor Ranking Machine Learning for Capital Markets

March 21, 2022

“The goal is to turn data into information, and information into insight.” – Carly Fiorina, former executive, president, and chair of Hewlett-Packard Co.

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The value of “information” lies at the heart of the capital markets. As countless businesses and ideas jockey for the attention and capital of investors around the world through a complex mix of strategies and tactics, access to (and the ability to understand) information separates the great from the good, and offers a distinct competitive advantage. Raising retail capital is no exception.

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So what is DealMaker Compass?

DealMaker Compass optimizes retail capital raises - it’s an analytics suite built into the DealMaker platform which provides access to critical and detailed information about the characteristics and behaviors of investors (and prospective investors) interacting with an issuer’s offering. Raising retail, the ultimate challenge usually boils down to understanding the “ideal” investor - tracking them down within the offering’s “funnel” or across the broader investment landscape - and identifying the most effective tactics (advertising, investor relations, digital payments) to increase their rate of conversion.

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We spent time with issuers across the markets to build a toolkit that gave them immediate access to the same information they would traditionally be calculating manually, or in convoluted spreadsheets. With that information at their fingertips, more capacity is unlocked to action the insights derived from the data. A game changer for online capital raises.

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What’s DealMaker Compass’ Superpower?

Elevated understanding and the ability to drive action are critical components of an analytical strategy. But data about past behavior is not enough to truly transform the path to raising capital online. Within Compass, our team has developed and released our patent-pending investor ranking technology. Powered by internally developed machine learning algorithms, Compass generates a “propensity score” for potential investors in an offering’s funnel indicating their likelihood of completing an investment, informed by a vast swath of data including demographic information and past behavior within the offering/platform.

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Ultimately, time is any organization’s most valuable resource, and unlocking efficiency in one facet of the business has a profound ripple effect across other projects and priorities. By allowing teams raising capital online to focus on the investors more likely to convert, and revealing powerful insights directly within the platform, teams looking to raise capital online are able to elevate their operations and optimize the success of their offering. More capacity allows for more complex and powerful offering tactics (to further enhance offering success), or simply additional time to focus on the core of their business while their capital raises is powered by leading technology.

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In 2022, access to data is not the challenge - it’s the ability to extract valuable insights from the huge amounts of available data and action them in a way that delivers tangible results. We’re excited to be setting the standard for our customers in what it means to raise capital powered by technology, and we look forward to a new chapter of online capital raises driven by data.

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To learn more about DealMaker Compass and our suite of products and services visit www.dealmaker.tech/compass

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Geronimo De Abreu

CTO

With a diverse background in Computer Engineering, Business founding, and Business Strategy, Geronimo brings the technical leadership and level headed thinking necessary to propel DealMaker to the next level.

Monogram Case Study - DealMaker (Embed)

When VCs said no, Monogram turned to retail investors. That decision powered their rise from startup to publicly traded company—and even helped them raise an additional $13M privately after their Nasdaq debut.

The Challenge: Raising Capital on Their Terms

The Challenge: Raising on Their Terms

Monogram Technologies was founded with a bold vision: to revolutionize orthopedic surgery with a robotic joint replacement system using custom 3D-printed joints. The market for this technology is massive—approximately $19.6 billion, with over 1 million knee replacements per year. But it's a capital-intensive, regulation-heavy space—and traditional VCs weren't biting.

Instead of compromising, co-founders Dr. Doug Unis and Ben Sexson went all-in on a different path: retail capital. Why?

Control and ownership: Not only were they able to raise the capital they needed to grow the business—they did it on their own terms.
Long-term asset: They wanted to build an army of true believers who wanted to see the company succeed and would continue to reinvest over the years.
A value-add network: Raising from retail allowed Monogram to amass a waiting list of thousands of patients eager to participate in future trials.
Aligned incentives: Their mission to improve patient outcomes and build a better future for those struggling with joint pain resonated with retail investors.

The Power of Retail: Monogram's Capital Journey

Start Date	End Date	Type	Platform	Amount Raised	# Investors
3/13/19	3/31/20	A+	SeedInvest	$14,588,668	6,000
11/16/20	1/16/21	A+	StartEngine	$2,965,501	8,000
1/17/21	2/18/22	A+	StartEngine	$23,647,853	14,082
7/15/22	3/16/23	CF	DealMaker	$4,673,000	2,249
3/1/23	4/8/23	A+	Republic	$232,275	120
3/1/23	5/23/23	A+	DealMaker	$15,958,364	5,198
5/18/23	-	Nasdaq listing
7/24	10/24	Unit Offering	DealMaker	$12,990,103	2,745

Monogram Capital Raise Timeline

Monogram's first direct-to-investor raise was a $14.6M round in 2019. Since then, Monogram has raised retail capital six additional times, using Reg A+ as a springboard to a Nasdaq listing in 2023.

Each raise brought in new believers—and more importantly, kept bringing them back. That's the long-term power of retail capital. It's not just one campaign—it's a compounding asset that grows with the business.

$80M+

Raised across seven campaigns

~40,000

Investors championing Monogram's vision

20%

Of each raise came from previous investors

Marketing Excellence

DealMaker Reach provided strategic investor acquisition services, helping Monogram connect with the right audience through high-impact channels.

Premium Publications

Targeted campaigns in premium publications like Morning Brew captured qualified investors

High-Engagement Webinars

Engaging events that generated over $4.3 million in investments

Community Building

Strategic approaches that fostered a loyal shareholder base

Investment Momentum

Innovative approaches that amplified investment momentum

Monogram's Journey to Success

Monogram's journey has been defined by relentless innovation, strategic fundraising, and breakthrough advancements in robotic-assisted joint replacement. From early-stage research to a Nasdaq listing and beyond, Monogram's milestones reflect its evolution into a pioneering force in orthopedic surgery:

Filed its first patent application in 2017
Conducted clinical studies at UCLA and University of Nebraska
Expanded the team with key hires
Attracted a top-tier advisory board to guide clinical innovations
Signed their first distribution partnerships
Made headlines with cutting-edge live demonstrations
Secured 501(k) FDA clearance for the mBôs surgical system

Nasdaq Debut & Beyond

In May 2023, Monogram Orthopaedics successfully listed on the Nasdaq—a significant milestone offering liquidity and growth opportunities for the company.

For most companies, that would be the end of their story in the private markets. But for Monogram, it was just the beginning of a new chapter.

Public perception says you can't raise privately post-IPO. Monogram proved that wrong.

Defying conventional fundraising norms, Monogram raised an additional $13 million from private investors, powered by DealMaker. This move highlighted the power of a dedicated investor community and provided additional strategic growth capital. Meanwhile, strategic digital marketing for the private offering helped boost the public share price—a win-win for the company and its investors, both public and private.

This was retail capital at its best: strategic, repeatable, and aligned.

One vision. Zero compromises.

This wasn't a one-time raise. It was a multi-year capital strategy.

Retail capital helped Monogram:

Go from concept to commercialization without relying on VCs
Retain ownership and control in a high-burn industry
Build a base of loyal shareholders who invested not once, but over and over again
Uplist to the Nasdaq, and still keep raising post-IPO

This is what makes retail capital different. It doesn't expire—it compounds. And DealMaker is built to maximize that long-term value.

Ready to Raise Capital on Your Terms?

Whether you're pre-revenue or post-IPO, DealMaker gives you the infrastructure, support, and strategy to raise from the people who believe in you most.

Explore Raising Capital with DealMaker